Beautiful UNLIKE a Barbie Doll

            Beautiful 

            UNLIKE 

             a Barbie Doll

Meet Barbie, the most popular doll in the world. Her creator, Ruth Handler, had this billion -dollar idea while watching her daughter play with paper dolls. Ruth's company Mattel hired Jack Ryan -an engineer who designed US Hawk missiles! 

     In 1959,Ryan created a new kind of doll that could be bent and twisted. She was named Barbara Millicent Roberts, a. k. a Barbie. Mattel sold 3,00,000 doll in the first year itself. Today, three Barbie dolls are sold in the world every second. 

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Why do some people hate Barbie? 

The fist Barbie dolls were all tall, slim and white with blonde (golden) hair. Parents feared that it would put wrong concepts of beauty into their children's mind. 

   A study showed that 6 to 8 year-old girls who play with Barbie, feel that their own bodies are not good enough. This leads to poor self-esteem. Research has also shown that If an actual woman had Barbie's body, she would be extremely unhealthy. She wouldn't have to option to walk! 

     In any case,that not all. Mattel created a dieting Barbie doll with a book titled 'Don't Eat!'.And a talking Barbie said,"Maths is tough"Mattel obviously hadn't heard of our Shakuntala Devi! 

What did Mattel do right? 

Barbie has had over 200 careers over the years. Even at a time when most women stayed home after marriage, she was a model of financial independence. There was an astronaut Barbie 13 years before NASA accepted women for space travel. She has had every job from firefighter to CEO to American President and Vice President.

How did Mattel try to improve? 

1.Different skin tones 

In 1968, Civil Rights movement against racism was at its height in the US. And Mattel introduced the first true black doll-Christie. Hispanic, Asian and Native American dolls followed. 

   Later, Barbies with different body types were introduced -healthy -looking, really tal, less tall etc. More skin tones and hair types were also tried. Their 2017 collection was diverse, with dolls of 11 skin tones, 28 hairstyles and 7 body types 

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2.Specially-abled 

Mattel's most notable creations were the specially -abled Barbies. These dolls came in a wheelchair, with a hearing aid,or with a prosthetic leg. Barbies with vitiligo (loss of skin colour), Down syndrome, and albinism (little or no melanin) also arrived. 

3.Positive attitude 

The chemotherapy (cancer treatment) Barbie, Ella, did not have any hair on her head. It brought joy to kids suffering from cancer, vitiligo, or disability, to see a Barbie that looked just like them. In 2019,55%of the Barbies sold were from the diversity range. More and more children wanted dolls that resembled them. Not something unreal. 

Barbies of the real world 

Mattel finally realised that girls need female role models from real life. So, they started creating Barbie -versions of women achievers. 

   "Barbie Sherose"and "Barbie Inspiring Women "series were released. Did you know that there is a J. K. Rowling Barbie? Jane Goodall (primatologist), Naomi Osaka (tennis player), Frida Kahlo (artist), Misty Copeland (ballet dancer), Ibtihaj Muhammad (Olympic fencer) Ava DuVernay (filmmaker), Amelia Earhart (pilot) etc. are a few of those heroes. Poet Maya Angelou Barbie holds a tiny version of her memoir, I know Why the Caged Bird Sings. 

                 Trivia 

You know, the "Barbie"movie directed by Greta Grewing came out this year. It showed Barbie in the real world and became one of the best -selling movies of all time. 

🔰Barbies are sold in 150 countries. Over a billion dolls have been sold to date. 

🔰Mattel has filed complaints against other companies for using it unique Barbie -pink shade. 

🔰The world's top designers like Christian Dior have designed clothes for Barbie. 

🔰62-year-old Bettina Dorfmann, from Germany, holds the Guinness record for the biggest Barbie doll collection. She has collected 18,500 dolls over 30 years. 

🔰Totally Hair Barbie with knee -length hair is the most sold Barbie ever. 

🔰Following criticisms that the dolls and their accessories end up as plastic waste, Mattel is attempting to use 100%recycled or recyclable plastic by 2030. 

  Manasi Joshi and Dipa Karmakar 

  Mattel honoured two Indian sportswomen -Manasi Joshi and Dipa Karmakar -with their own Barbie dolls. Manasi is over brave para-badminton champion. After losing her leg in an accident, she went on to become world no.1 in her category. Dipa is the first Indian woman gymnast to compete in the Olympics.The Indian actor chosen by Mattel is Katrina Kaif. 

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  Now, girls are climbing greater heights and breaking gender biases. And, the world is redefining the term "beauty".After all, beauty comes in all colours and shapes. 

Mattel was late to realise it But, better late than never! They started their new campaign with the slogan 

   "You can be anything ".

It sounds cool, doesn't it? You really can do and be anything you wish! Your efforts and spirit will take you to your dream.